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City of Charlotte
Interiors, New Construction
150,000 sq. ft., 2-Stories
Virtual Design & Construction
The NASCAR Hall of Fame is a 150,000 sq. ft. interactive entertainment attraction and museum that honors the history and heritage of NASCAR. The Great Hall, a focal point, has the capacity to accommodate 680 people for receptions and 360 for banquets. Glory Road highlights 40 racetracks along the gradually banked ramp and features 18 historic cars. A 140,000 sq. ft. new Crown Ballroom with seating capacity of 2,400 for banquets and 4,200 theater-style was also provided. A five-level (three below ground) 350,000 sq. ft. parking facility servicing over 1,000 vehicles was constructed beneath the ballroom.
The high-tech venue was designed to educate and entertain race fans and non-fans alike and includes artifacts, interactive exhibits, a “Hall of Honor”, and a 275- person “High Octane Theater” featuring a 64-foot-wide curved projection screen with surround sound. In designing the NASCAR Hall of Fame, the architect sought to capture the essence of the sport in architectural form - one that is characterized by speed and spectacle. The design gives voice to this spirit with an architectural element known as “The Ribbon,” a curved, sloping stainless steel exterior wall enclosing the building that twists in a free span over the main entry to form a welcoming canopy. Its abstract form is dynamic and changing and speaks of movement, and in its materiality the stainless steel recalls the base steel skin underlying all NASCAR race cars. Other structural elements include a plaza with NASCAR’s signature corporate sponsorship banners and a latticework tower reminiscent of the towers that display race standings.