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JP Morgan Asset Management
100,000 sq. ft.
Virtual Design & Construction
In 1985, the Trammell Crow Center, a striking postmodern skyscraper comprising 50 stories, made its debut in Dallas, instantly establishing itself as the city's foremost corporate address. Over the years, it has become an iconic emblem of the downtown Dallas skyline. Recently, the tower underwent a remarkable transformation, evolving into a prestigious mixed-use destination, serving as a new symbolic cornerstone for the adjacent Arts District.
This capital improvement project included a complete lobby, second floor, and exterior plaza renovation. The second floor was transformed into a luxurious conference center and an upscale fitness club, with balconies overlooking the Arts District. A new tenant lounge was created with plenty of soft seating and table set options to accommodate collaboration and relaxation.
The building’s entryways were overhauled entirely by replacing the heavy stone façade with a new three-story glass curtain wall to allow natural light to emanate through the lobby, highlighting stone-clad walls, floors, and stairs, and an abundance of the woodwork. The first floor's footprint was expanded to allow two new restaurants on each south-facing corner of the building. The plaza received all-new granite pavers, two water features, large open and shaded seating areas, and all-new landscaping.