NASCAR Hall of Fame
project at a glance
- Client City of Charlotte
- Architect Pei Cobb Freed Partners, Little Diversified Architectural Consulting
- Location Charlotte, NC
- Attributes Building Information Modeling (BIM), Cultural & Entertainment, Museum, Sports, North Carolina
The NASCAR Hall of Fame includes a 140,000 square foot entertainment attraction and museum, a 102,000 square foot expansion to the Convention Center that includes a 40,000 square foot ballroom with a seating capacity of more than 5,000, as well as a parking garage with more than 1,000 spaces.
The design concept features a twisting, oval-shaped wrapping on the facility’s exterior similar to the shape of a speedway. Other structural elements include a plaza with NASCAR’s signature corporate sponsorship banners and a latticework tower reminiscent of the towers that display race standings.
The facility incorporates a new ballroom that is connected to the Charlotte Convention Center by an over-street walkway.
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